Course curriculum

  • 1

    Week 1: Introduction and Setup - Journey To Understanding Your Shoppers

    • Week 1: Zoom Class Video

    • Week 1: Introduction to NAMAD Training Program Presentation

    • Week 1 Homework Assignment
  • 2

    Week 2: Paid Search

    • Week 2: Zoom Recording

    • Week 2: Paid Search Presentation

    • Week 2: Homework

  • 3

    Week 3: Paid Search Continued

    • Week 3: Paid Search Cont. Presentation

    • Week 3: Zoom Recording
  • 4

    Week 4: Social Media

    • Zoom Class Video: Week 4

    • Week 4: Social Media

    • Breakout Room Discussion

    • Week 4 Homework
  • 5

    Week 5: Conversions

    • Zoom Class Video: Week 5

    • Week 5: Conversions

    • Week 5 Homework

    • Leads to Sales Ratio Excel Sheet
  • 6

    Week 6: Segments based on business objectives

    • Zoom Class Video: Week 6

    • Week 6: Presentation

    • Week 6 Homework
  • 7

    Week 7: Custom Audiences in Facebook and Google

    • Zoom Class Video: Week 7

    • Week 7 Presentation

    • Week 7 Homework
  • 8

    Week 8: Group Comparison

    • Zoom Class Video: Week 8

    • Week 8 Presentation

    • Week 8 Homework
  • 9

    Week 9: Calculating your ROI

    • Zoom Class Video: Week 9

    • Week 9 Presentation

    • Ad Spend ROI Worksheet
  • 10

    Week 10: Final Course Overview

    • Zoom Class Video: Week 10

    • Week 10 Presentation